About us

We are company based in the Netherlands, but because we sell most of our products abroad, we communicate in English.

Ever since I was young, I have been fascinated by fashion and the glamour of Hollywood's golden years. I have followed various courses in the field of fashion; from textiles to millinery. This resulted in the establishment of my own clothing brand Lily Scarlet in 2007 and not much later the store under the same name.

Lily Scarlet grew from a sewing machine in the living room to one of the nicest shops in Rotterdam. In 2017 my husband joined me to manage the business side of Lily Scarlet. Because we sold more and more online -and to be honest, after fifteen years of running a store, it was time for some more free time- we closed our brick store in 2024 to become an internet-only company. 

Our clothing is designed based on original patterns from the 1940s and 1950s and is carefully manufactured in the Netherlands. The brand is only available in this online store and in our Etsy shop.

In addition to our own brand we sell vintage clothing and accessories from the 1930s to the 1960s.

Gerda Hoornweg

Lily Scarlet
Prinsenlaan 504
3066KE Rotterdam
Chamber of Commerce/KvK nr. 24441563
Tax/BTW nr. NL001545734B13